Brand Guidelines Creation
Xero Lipo, by Cosmeditech, is a brand within itself, and required a brand guidelines document for clients who wish to market the product. The document contains all the instructions needed to promote the Xero brand – including colour specifications, logo use, photography use & typography settings.
Obviously every company has their own style & tone – but a brand guide is necessary to advise people of the best way to present a certain brand. Whether they take note of the guidelines is another matter!
July 28, 2017