Xero Lipo, by Cosmeditech, is a brand within itself, and required a brand guidelines document for clients who wish to market the product. The document contains all the instructions needed to promote the Xero brand – including colour specifications, logo use, photography use & typography settings.
Obviously every company has their own style & tone – but a brand guide is necessary to advise people of the best way to present a certain brand. Whether they take note of the guidelines is another matter!
Recent Design Projects…
Swansea Ospreys Web Design
Ospreys Wheelchair Rugby Club got in touch with me to design their website. They previously had a small area on the main Ospreys Rugby Club website to advertise their team, but were now looking to create their own website to increase their exposure and to give...
Clinic Websites & Branding
A lot of my work involves managing the marketing for various companies, one of which is Cosmeditech who supply high quality aesthetics machines and devices. They provide marketing services to their customers, as an extra incentive to purchase their machines...
Using AI to your advantage
Without wanting to get into the ethical debates about Artificial Intelligence (AI), it is happening, so the best thing any business can do is try to figure out how to use it to their advantage. How can you utilise AI to benefit your business? How can you use...
Premier Roofing Web Design
A simple, small business web design for a roofing and building company in Edinburgh. They approached me to create a website to advertise their company, providing me links to their listings and reviews on platforms like MyBuilder, RatedPeople and CheckATrade...
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