Clinic Websites & Branding

A lot of my work involves managing the marketing for various companies, one of which is Cosmeditech who supply high quality aesthetics machines and devices. They provide marketing services to their customers, as an extra incentive to purchase their machines – and to ensure that their customers generate business using their equipment.

This is where I step in… to create logos, websites and print material to help each clinic or salon promote their new services. After creating 100s of new business logos & websites over the years, it really gives you a good insight into what works, which techniques actually generate more business for the customer.

More often than not… keeping it simple is the best bet.

VISIT LASER-IMPERIO.CO.UK

VISIT MYSLF.CO.UK

The Logo Design

If I am given a flexible design brief for a logo design, I try to create something that will work across all platforms and marketing uses, like social media, print or website use. Again, keeping it simple is always the best bet, so the logo is clear when seen in small format. But of course I take any requests from each customer on board!

The Web Design

Occasionally I am asked to work on a Wix website, or Squarespace or Shopify… but I always recommend WordPress to my customers. The functionality is endless, usually at no extra cost, and I find that the old fashioned HTML / CSS control that you have with WordPress really contributes to good SEO, or being able to control every aspect of the background code is essential for top quality SEO.

Future support

As with all web design projects, I keep an eye on their Google rankings for a number of months after launching, to make sure they are ranked accordingly, and advise them on how to improve their SEO. And of course I’m always available for any technical issues that may arise… if any!

Paid Advertising

Occasionally, when a customer is in a busy city with strong competition, it gets harder to attain a top position on the Google natural results. If we can’t get into the top 5, we can try Google Ads or Facebook / Instagram Ads. I manage a number of these campaigns to ensure the budget is effective, monitoring the conversions and how successful each lead eventually becomes.

But in this situation, I always keep improving the blog & general website content, which usually gets the specific clinic into the top 5 – but this is the long-term plan.

Recent Design Projects…

Electrician Company Web Design

RawElec are an established electrician company based in the North Gower area of Swansea. They approached me to design their website, as the had very little online presence. And they wanted to improve their online presence for the start of 2025 VISIT...

Persebelle UK Website Design

Persebelle UK manufacture professional mesotherapy / mesoceutical cosmetics products, originating in Sevilla, Spain. To enter the UK market, they required a bespoke website design tailored for the UK, yet retaining the brand styling. The website was created as...

Social Media Content Creation

I supply graphics and video content to a number of clients for social media posts, mainly Instagram, Facebook, LinkedIn and X / Twitter. Most clients will create their own text content for their posts, but for some clients I also generate the text content...

XL Aesthetics Branding & Web Design

XL Aesthetics is a new technology company that required a complete branding exercise alongside a professional website design and a range of printed brochures. The main goal was to create a very strong brand that can be effectively used across all media, taking...