Colourful design for the Drifters series of beer labels. This one was called Drifters Rainbow – and the owners asked for the label to be extremely colourful, obviously using the colours of the rainbow. But it also had to follow the brand theme (a seascape scene with yachts).
I first tried to include an actual rainbow in the background – but found that it’s a very hard thing to illustrate, without it looking a bit tacky! So I settled with a colour gradient, going from the sky to the horizon, and then the sea.
We added a secondary font for the beer title – Drifters Rainbow – to give it a more flowing feel, and to show more of the background scenery. We updated the Drifters Gold label to reflect this & will keep this theme for future labels.