Logo Design Examples
Label & Packaging Design
I also create labelling & packaging for various products, from cosmetics to beer labels. I ensure that my branding & logos will be suitable for all possible uses & printing processes, along with digital use.
Animated Logo Creation
On occasions I am asked to create an animated logo design to convey a bit of motion on a website, supplied as an Animated GIFF which work on all browsers. See an example below…
Creating a Professional Logo
If the logo were to be used on small products, a cosmetics bottle for example, the logo will be extremely small and should be visible from a distance, so a narrow or circular logo would be more suitable. If the logo were just to be used on marketing & a website, it may be more effective to create a rectangular, horizontal logo that fits nicely at the top of a website, but still narrow enough to be seen clearly on a mobile phone.
The size and proportions of a logo are also important when it is used for social media, for an Instagram profile photo for example. I often create an icon to accompany a logo for these cases, taking a specific element and colours from the logo to ensure it is recognised.
I regularly see clients that have very elaborate logos, using various textures and shadows. I try to avoid this and point my clients towards clean, flat colours, so I can use Vector graphics which are scalable in size infinitely. If the logo were to be used in very large format or vinyl cutting in the future, this would become important, as a flattened image would either lose quality – or become very large in file size.
So, ideally a logo should be fully compatible for all possible uses, for digital and print marketing. This is why the most simple logos are often the most practical and effective.
How we work
The Design Process
On receiving a design brief, I will supply a page of logo ideas – usually between 6 to 12 design ideas, then I work with the customer & work on the preferred design idea. I basically work on the logo until the customer is completely satisfied.
Many logo design projects are a logical conclusion… and often each customer has a very good idea of what they want. Other projects take a bit more time, if the customer is open to ideas.
The Finished Product
When the customer is 100% happy with their logo, I will supply the logo in several formats & sizes, for digital & printing use – or for any other custom requirements.
I will supply digital files that can be used on websites & social media. I will provide PDF or EPS / Vector files that can be used for any print item. I can provide any file types or sizes requested.