Peonia Medical Web Design

Peonia Medical is a well established aesthetics & cosmetic surgery clinic with locations throughout the UK. We were asked to recreate their website, transitioning it from a Duda DIY website system to a WordPress website. During the transition we made a lot of changes to the design & layout, aiming to improve SEO and user navigation.

VISIT : PEONIAMEDICAL.CO.UK ❏

The main goals were to make the treatment pages easier to find, using simplified navigation, while retaining all URLs and SEO value from the previous website. We needed to add a number of new treatment pages, which made it necessary to simplify the navigation.

We refined the blog articles they already had, improving the blog in general and added a number of new blogs and categories, to ensure we had a range of different categories for SEO. We also added an e-commerce system which will be rolled out over the next few months.

This project was undertaken through Cosmeditech, where I act as the Marketing / Digital Design Manager. Every new Cosmeditech customer that requires a new web design or marketing material is handled by myself. It also falls under my linical Marketing business, which is where I provide marketing services to clients in the medical / aesthetics / cosmetics industry.

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