Peonia Medical Web Design

Peonia Medical is a well established aesthetics & cosmetic surgery clinic with locations throughout the UK. We were asked to recreate their website, transitioning it from a Duda DIY website system to a WordPress website. During the transition we made a lot of changes to the design & layout, aiming to improve SEO and user navigation.

VISIT PEONIAMEDICAL.CO.UK

The main goals were to make the treatment pages easier to find, using simplified navigation, while retaining all URLs and SEO value from the previous website. We needed to add a number of new treatment pages, which made it necessary to simplify the navigation.

We refined the blog articles they already had, improving the blog in general and added a number of new blogs and categories, to ensure we had a range of different categories for SEO. We also added an e-commerce system which will be rolled out over the next few months.

This project was undertaken through Cosmeditech, where I act as the Marketing / Digital Design Manager. Every new Cosmeditech customer that requires a new web design or marketing material is handled by myself. It also falls under my Clinical Marketing business, which is where I provide marketing services to clients in the medical / aesthetics / cosmetics industry.

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