Laser Technology Advert Design
Magazine advert design for a Laser Hair Removal device, supplied by Cosmeditech. Designed in keeping with the brand – using the familiar design traits, colours & features.
It’s always a fine balance between – promoting the selling points, and squeezing as much information you can into an advert – or sheer impact, using the ‘less is more’ approach, which often has more impact.
Even though all of the research suggests that advertising & packaging are far more effective with the ‘less is more’ approach – Marketing people just can’t resist cramming as much information into an advert as they possibly can!
August 9, 2017