Series of advert designs
Lumenis required a series of adverts to promote certain products, to be printed in popular industry magazines. The adverts took a very similar design style to their previous adverts… but making little tweaks to improve the usability / compatibility.
Foe example… I removed a bevelled corner style from the footer bar – as you can never be sure whether the magazine publisher may move your advert to a left or right hand page. So it makes sense to remove this issue.
I also simplified the graphic content, by using vector graphics wherever possible… and using CMYK TIFF images to perfectly match all colour profiles. Thus removing any possible printing issues.
May 17, 2018