Lumenis required a series of adverts to promote certain products, to be printed in popular industry magazines. The adverts took a very similar design style to their previous adverts… but making little tweaks to improve the usability / compatibility.
Foe example… I removed a bevelled corner style from the footer bar – as you can never be sure whether the magazine publisher may move your advert to a left or right hand page. So it makes sense to remove this issue.
I also simplified the graphic content, by using vector graphics wherever possible… and using CMYK TIFF images to perfectly match all colour profiles. Thus removing any possible printing issues.