The Temporary Tattoo Store was well overdue for a web design update. Their previous website was adequate for what they needed – but it was perhaps 3 years old, and things have moved on quite a bit since then!
When creating the new web design, I intended to keep many of the previous style / functional elements (so any regular visitors will not be confused), but to make it more suitable for mobile phones & tablets. The navigation has been refined / simplified & there are more options on the home page – like displaying recent / popular / on sale products.
It was also important to keep all SEO properties unchanged, along with the 1000’s of products & pages keeping their original URL & titles, so there should be very little affect on search engine rankings… hopefully a positive affect!