Heath Skin supply high quality, medical grade cosmetic products. They required an e-commerce web design to promote & sell their products online. After creating the logo design & branding, it was important to apply a consistent look & feel to the website.
The web design itself intended to reflect the brand, being clean & minimalistic. The main goal of the website is to make it easy for customers to find the exact product they are looking for.
Each product was placed into various categories, depending upon it’s treatment qualities & intended use. Each product also has a detailed description, along with ingredients, before & after images & video testimonials, all of which add to the SEO value.
The product images were created digitally, applying the logo to each item & cropping each product into a square image to ensure they looked uniform on the website catalogue. The images were also optimised for web use, making them as small as possible, without losing quality, which increases the website speed & improves usability.