Bespoke Design / Functionality
As one of my jobs as a Freelance Designer, I build new websites for customers that invest in high-end aesthetics devices as part of their marketing support. The Naked...
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Professional Web Design
Managing Successful Websites since 2010
Custom web design at affordable prices. Building websites that are mobile friendly, fast, attractive & SEO ready. Creating websites that achieve strong search engine rankings using bespoke content and navigation, increasing click-through, leads & sales. Freelance web designer based in Swansea, South Wales.
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SEO
My first priority is Search Engine Optimisation. I work with clients to fine-tune their website content, to concisely describe what their services or products are.
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Website Speed
Search Engines look at the page speed of your website, as well as your website visitors. I try to keep my websites clean & minimal, taking away unnecessary bells and whistles.
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Web Security
Most websites are under constant attack by people probing for weaknesses. I set up strong security systems that blocks suspicious activity, not compromising speed.
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Mobile Friendly
All of my websites will be tested on various devices to iron out any issues. Responsive web design is clearly important, but some techniques work better than others.
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E Commerce
Selling online can be simple, but a large e-commerce shop needs to be managed carefully to ensure good SEO. I manage several shops & ensure all content is correct.
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CMS / WordPress
Most clients require a WordPress web design. I provide custom WordPress themes and provide my clients with the training & support they need to manage their websites.
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Covering all the bases.
Many clients use my web design services because I provide effective design services that cover all aspects of marketing. Instead of using a design agency with many overheads and numerous members of a team that deal with different aspects of marketing, using a freelance designer can instantly cut out these additional costs and can produce a more cohesive end result.
Anybody can create a smart looking website using a DIY website builder, but it takes experience to build a truly successful web design. My job is to create successful company websites, turning visitors into customers, utilising tried and tested web design techniques.
EXPERIENCE
Recent Projects
Amara Clinic Logo & Web Design
I designed the logo and website for Amara Clinic around six years ago, but in 2025 I realised that the WordPress theme was not compatible with the latest version...
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XL E-Commerce Web Design
After creating the main XL Aesthetics website & branding, they required an additional E-Commerce web design to promote their lower cost machines. The website was built in order to...
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LipoLas Web Design
LipoLas is a new product for laser fat reduction and body contouring. They asked me to design a clean, professional website to launch the product to the UK market....
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SK Aesthetics Logo & Web Design
Simple logo design project for SK Aesthetics, using a single colour vector shape to maximise the readability and marketing applications. Shown here in the design process, supplying a range...
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LA EXO Website Design
LA EXO is a new range of Exosomes products which is being launched in the UK, which required a responsive e-commerce web design to promote and sell the products....
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Ail Arian Web Design
Ail Arian manufacture eco-friendly re-usable silver conductive inks for the use in electronic products. They had been established for a couple of years, with several business and environmental awards,...
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Makeup Artist Web Design
Najma Ditta is a highly experienced makeup artist and aesthetician based in Solihull, Birmingham. She approached me to re-design her website, to freshen up the style, yet keeping much...
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Render Wash Logo & Web Design
Render Wash is a new venture by Render Surgeon, to provide exterior wall cleaning for houses and commercial buildings. After creating the branding and website for Render Surgeon, they...
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Biopeptix UK Web Design
Biopeptix UK required a clean, clinical style website to promote their range of skin care products. The web design needed to be an e-commerce style website, yet without any...
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Logistics-E Web Design
Logistics-e is the home of a top, highly experienced logistics consultant. He asked me to create a simple, clean and minimalistic website to showcase his services. He approached me...
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Electrician Company Web Design
RawElec are an established electrician company based in the North Gower area of Swansea. They approached me to design their website, as the had very little online presence. And...
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SEO
For every web design project, I set up each website with a good SEO plan. Depending on the type of business and your competition, I keep working on your website SEO to ensure you are well positioned on search engines.
It can often take a couple of months to achieve a good position, if the competition is strong, so it’s important to start off with the correct plan and stick to the plan. For most locally based companies it is fairly straight forward to achieve a good position on Google. I take the time to concisely describe your products or services to ensure you are ranking highly.
Digital Marketing
I manage the social media & Google Ads accounts for a number of companies, overseeing the paid campaigns to ensure they are effective. Different platforms will be more effective for certain products or services, depending upon the goal.
If the product or service is quite high end, or if it is a very new product, a simple Facebook / Instagram awareness campaign may be more effective than a Google Ads campaign, as many people may not be aware of the product. But if the product / service is widely know of, a Google Ads campaign may be far more effective and cheaper.
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Website Speed
Another important factor in a successful website is to be fast loading. To achieve a quick loading website involves using good, clean code, using plug-ins sparingly, and using the correct graphic types at the correct sizes at all times.
I often have customers who want a really fancy website with all the bells & whistles, but I try to illustrate to them why an ultra fast website will get them more customers, and you can create an impressive website without any bells and whistles, using good design.
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Web Security
Most CMS websites, such as WordPress, are constantly under attack by people or bots trying to gain access to the website. I build websites starting off with good security & advise my clients on how to keep themselves secure.
There are a number of free security plug-ins out there for WordPress, I use some of these systems when required, and can adjust the amount of security features for each website, if there are reasons to allow more flexibility for visitors. I also recommend the best hosting for each web design project, depending on the functionality, expected size & traffic for each website.
Mobile Friendly
Most modern websites will be fully responsive, but there are a number of web design techniques that can improve the layout of a website when viewed on mobile. Presenting your content in the most effective way is essential, and makes a huge difference to visitor interaction.
All of my web design projects are tested thoroughly on various devices & browsers. I am confident that my websites will be fully responsive, adjusting any layouts & graphics to effectively fit the user’s screen.
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E Commerce
I manage a number of e-commerce websites, ensuring the sales are consistent. The complexity of an e-commerce web design depends upon the number of products and categories of products you have. The larger the number of products you have, the more careful you need to be with the structure, to ensure good SEO.
Along with the website content, well written product descriptions, SEO structure, website speed – all will effect the performance of your shop, determining how many sales you get. Even the size of your product images can make a difference to page speed and SEO, so it’s important to use the best practices at all times.
CMS / WordPress Web Design
The majority of websites that I build today are WordPress, a Content Management System (CMS), meaning you can log-in and easily update your content – but installing the theme & setting everything up properly can get a bit more technical. I design, build and manage high quality WordPress websites / themes, and ensure that any functionality that you need from your website is done properly.
I have built websites using pure HTML, PHP & CSS, Drupal, Squarespace, Wix, Shopify – amongst other platforms – but I would always recommend WordPress (open source software) as I find it to be the most flexible & professional platform with any functionality possible.
Ongoing Support
After launching a website it can take 4 to 8 weeks to achieve a good position on search engines. I launch 2 or 3 websites each month and take responsibility for ensuring that each website works for the client. This involves monitoring the rankings of each website over time.
For each client I also provide training to update their own website content, advising them on the best way to generate quality content. In most cases I will implement a Blog, so the client can easily generate high quality, topical content to improve their own rankings.
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My Clients
I provide a flexible freelance designer / web design, marketing & graphics department to a number of companies in the UK. A number of my customers are based in Swansea, South Wales, but I manage clients from all over the UK and further afield.
Natural UK Web Design
Natural UK are a well established company with a great brand, but they needed a website modernisation to present their products & services in a more functional, logical way....
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Cosmeditech Web Design
Cosmeditech are UK manufacturers & distributors of Aesthetic / Cosmetic technology devices. Cosmeditech was launched in 2016, and as a part of a small but highly effective team, my...
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Simon Tyre Services Web Design
Simon Tyre Services required a modernaisation of their web design due to a change of name, also to make it more dynamic & responsive (mobile friendly) and bring it...
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Welsh Brew Tea Web Design
We built the Welsh Brew Tea website back in 2015 (you can see what it looked like originally below) and in the summer of 2020 they re-branded their main...
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Vanité Clinic Web Design
Vanité Clinic provide health care & aesthetic treatments in Solihull, they required a modernisation of their web design, making it more sleek & clean, also to add a number...
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PDM Plumbing Logo & Web Design
PDM Plumbing required a professional logo & web design to promote their services locally. They wanted to target a few plumbing related services, and needed to be highly listed...
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Reviews
"We were delighted with the website Scott produced for us. We needed a visually engaging, simple site that would allow member interaction and drive membership. Scott worked very hard to create a site that worked for us, responded to all of our requests patiently, and provided excellent ongoing support and training. Great value for money, and would thoroughly recommend."
Owain Gabb
"I’m absolutely thrilled with my new website… designed by Scott. I knew what I didn’t want but not what I did….. but Scott patiently worked along with me until we got there! Nothing was too much trouble and Scott was happy to make changes to the design until I was happy with the finished product. He explained how to edit it if and when I want and has been great with ongoing advice."
Ruth Waddington
"It has been a pleasure working with Scott to create my website. I am not a natural with such matters and Scott was able to interpret my ideas and guide me through the development processes. I’m thrilled with my website and also the accompanying stationery designs that Scott has produced for me and would not hesitate to recommend him to others."
Rhianon Fitzmaurice
"Excellent service with a smile. Scott is down to earth, diligent in providing aftercare, often without us asking him for anything. Definitely recommend this business and person."
Paul Rees
"As a person who knows NOTHING about setting up a website, I found Scott to be patient and helpful in every way. He made me feel that nothing was too much trouble and he didn't treat me like an idiot. Very much appreciated - excellent all round service."
Tracey Davies
"Great and efficient service. Scott had been recommended to me and I'm so happy I followed this recommendation. I had some not too good past experience in dealing with web designer, so I was a bit apprehensive. Scott however turned out to be very reliable, knowledgeable, helpful and super fast. In fact he was so efficient that I couldn't keep up with the work he was sending through for me to review ;)"
Arleta On Track
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Industry Experience
Web Design Experience
With over 20 years experience in building websites, going back to before Google even existed, I started creating web design projects using pure HTML and CSS. My first professional position came with Funky Pigeon in Bristol, an international e-commerce company, where I learned how to run a commercial website with strong SEO.
I now design and build websites every single day and with each project there are new things to learn! This is why an experienced web designer will bring many benefits to a company website, and help you avoid the many pitfalls that can happen.
Web Design Philosophy
Simplicity is the key to any functional design. Think of a scissors or the wheel, they do not require tweaks or additional features. This is how I approach my web design projects. I try to take away any unnecessary bells & whistles, yet create a website that is visually engaging. It’s this simplicity that allows visitors to immediately understand how the navigation works and what you are offering.
Focus on SEO
Each web design I build will focus on search engine rankings by using the correct tags / code throughout the website, and using healthy amounts of relevant, original text. But quite often it will be an ongoing task to achieve top rankings for a company website, depending on the competition. In cases where there is strong competition I will continue to work with the client on a freelance basis to keep adding content, generating blogs, to continue climbing up the rankings.
Flexible Pricing
I charge a one-off fee for my web design projects, in most cases I can create a test website on my own servers so you can see exactly what you are getting before making any commitments. I recommend that you purchase your own hosting and domain, so you keep total ownership of your website in the future.
With industry experience using various design disciplines, I look at the big picture to ensure your website & graphical content fits all purposes. This experience allows me to provide solutions to any technical requests, whatever functionality the business website requires, I can implement it effectively and efficiently.
Cost Effective
By investing in a professional web design, and keeping the future website running costs as low as possible, in the long run this is guaranteed to be the most cost effective way to run a professional website.
SEO management
After completing a web design project, for most customers I continue to work with them as a freelance designer, to make updates to the website in the future & monitor SEO progress. Whether major changes are needed, or simple quick updates, I charge a reasonable hourly rate – or for very quick fixes or advice, I do not charge at all.
Many of my clients are based in Swansea, South Wales, but I have long running customers all over the UK. My flexible approach suite them very well, as I have no minimum amount of hours per month or year. If they just needed one small update per year, this is not a problem. While other clients require multiple updates per month.
More Services
Logo Design
Creative branding, identity development & logo design. Supplying artwork for digital, print, product packaging & labels.
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Marketing
Creating Marketing & Advertising for companies in Swansea, South Wales & all over the UK, both Digital & Print projects.
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Print Design
Custom design of printed material, including posters, banners, calendars, flyers, brochures & large format graphics.
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