Proven Experience
KICS are a locally based, well established commercial kitchen cleaning company with decades of experience. Their website had not been updated for many years and they approached me to...
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Digital Marketing & Advertising
Industry Experience brings Results
Professional digital marketing management and creative content creation. Managing PPC campaigns for small or large budgets, for local or national companies. Fine-tuning advertising campaigns to eliminate wasted clicks for both B2B or B2C business styles.
RECENT PROJECTS
Web Design
I design, build & manage many websites for various companies. Your website should be your main source of business or customer enquiries, and should be regularly updated.
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SEO
I work with clients to fine-tune website SEO, advising on how to create website content. Managing company websites to achieve high search engine rankings.
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Social Media
I manage social media accounts for various companies, posting engaging material, always consulting with the business owner to ensure my posts are relevant.
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Email Marketing
Email Marketing can be a minefield. I provide systems to do it properly, and above board, satisfying all GDPR rules. I also design responsive HTML newsletters.
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PPC
Working with various companies, I manage PPC advertising campaigns for small and large budgets. I ensure that PPC ads are effective and generate sales.
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Exhibitions
Many of my clients require large format exhibition displays or posters. I produce artwork that is 100% crisp, working with suppliers to ensure accuracy.
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Marketing Experience
As a freelance designer, many of my customers are based in Swansea, South Wales, but I work with clients all across the UK and further afield, providing marketing content and managing advertising campaigns for small and large budgets, digital and print.
EXPERIENCE ▼
Digital Marketing
I manage the social media & Google Ads accounts for a number of companies, overseeing the paid campaigns to ensure they are effective. Different platforms will be more effective for certain products or services, depending upon the goal.
If the product or service is quite high end, or if it is a very new product, a simple Facebook / Instagram awareness campaign may be more effective than a Google Ads campaign, as many people may not be aware of the product. But if the product / service is widely know of, a Google Ads campaign may be far more effective and cheaper.
SEO & PPC
Managing numerous websites over a long period of time allows you to experiment and learn how to achieve good SEO. All of my websites will be built with a good SEO structure, and I continue to improve every websites’ SEO over time.
I have also managed various PPC campaigns for a number of years, mainly Google Ads, which also requires experience to learn the best techniques. The only statistic that really matters, at the end of the day, is the amount of genuine leads & sales.
Email Marketing
I have managed email marketing campaigns for a number of years, and of course it has changed a lot recently due to privacy laws. I implement newsletter systems which are opt-in only, where a company can build a genuine list of subscribers, building and sending engaging emails.
Some companies find that an email newsletter does not get many leads or sales, compared to good SEO or a PPC campaign, so it is not often worth the time. But other companies can get a lot of sales, if they have a strong list of customers that are keen to see new product updates.
Print Advertising
A number of my clients regularly use traditional print advertising, requiring print-ready artwork set up with custom specifications for magazines, newspapers, posters or flyers.
With industry experience in several printing companies – from newspaper production to commercial printing – I know that the artwork I supply will be 100% crisp & correct.
Exhibitions
A lot of my work involves large format print design. I work with a number of companies that require exhibition display graphics, or large posters & banners. With experience in large format printing I know that my artwork will be technically sound – using the correct resolution and print set-up.
I also work for a well known provider of AV installations, where large format printing is essential. They produce installations for all kinds of companies all over the UK, including Natural Trust locations and Lottery funded projects.
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Advertising & Marketing Projects
Each week I work with multiple companies to create and manage advertising and marketing projects. My industry experience in printing and e-commerce companies, alongside my years of freelance experience, helps me to arrive at the correct technical solutions quickly.
Heritage Graphics Installation Designs
Recent design project for a Welsh Heritage installation. They required three large format panels to occupy a space on their walls, to convey the various industries that shaped their...
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Aesthetics Web Icon Illustrations
Icons can make a huge difference in user interaction, especially for a web design being viewed on mobile. Icons give the visitor an instant visual prompt on what the...
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Heman Health Web Design
Heman Health provide testosterone replacement therapy treatments and home testing kits. They required a professional website design to promote their treatments and to allow easy online customer assessments. The...
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Render Surgeon Shop Web Design
After building the Render Surgeon website, the business owner wanted to start moving into e-commerce to start generating an income aside from their trade work. And with their knowledge...
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MASS E Logistics Web Design
MASS E Commerce Consultancy required a modern, corporate style web design to launch their new business venture. The style is functional and clean, but uses lots of vibrant imagery...
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3DFLO E-Commerce Web Design
3D FLO approached me to design an e-commerce / shop web design to sell a large range of 3D printers and accessories. They had initially tried building their own...
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Travel Pack Brochure Design
Brochure design for a large Welsh housing association, to provide travel information for a new housing development. The brochure design involved a mixture of illustration and print production techniques...
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Tattoo Removal Clinic Web Design
As one of my jobs as a Freelance Designer, I build new websites for customers that invest in high-end aesthetics devices as part of their marketing support. The Naked...
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Amara Clinic Logo & Web Design
I designed the logo and website for Amara Clinic around six years ago, but in 2025 I realised that the WordPress theme was not compatible with the latest version...
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XL E-Commerce Web Design
After creating the main XL Aesthetics website & branding, they required an additional E-Commerce web design to promote their lower cost machines. The website was built in order to...
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LipoLas Web Design
LipoLas is a new product for laser fat reduction and body contouring. They asked me to design a clean, professional website to launch the product to the UK market....
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Industry Experience
Print production and graphics creation.
My whole career has revolved around marketing, from my early career in print production, preparing print artwork for newspaper production followed by a number of years in commercial printing, preparing adverts, brochures, large scale banners for all kinds of printing techniques. I learned the correct ways to prepare graphics for all methods of professional print production.
A large part of my freelance work today involves designing adverts, posters and brochures, along with large format exhibition stands for companies that attend trade shows. Print production is still one of the largest industries in the UK, but of course digital is slowly taking over the need for printed marketing.
Moving into digital / online marketing, from web design to social media graphics, PPC campaigns to email marketing. Working with large companies with big advertising budgets, I was lucky to get a real world experience in managing marketing campaigns and fine-tuning my techniques to achieve good results.
Digital marketing and online content creation.
Since 2010 I have provided freelance design and marketing services to companies all over the UK, my wide range of professional experiences has given me the ability to see the bigger picture. When I generate any marketing material for a company, I know it will be technically correct, and I will have an overview of every aspect of marketing, so the material I create will always be flexible and transferable from print to digital.
This longevity has also given me a unique insight into managing the digital marketing for a range of company styles, whether B2B or B2C, I can customise my marketing approach to suit each customer. And from managing numerous websites over many years, I understand what needs to be done to elevate a website to achieve good search engine rankings. After a number of years, you learn how to arrange the content of a website to best direct visitors, how to present the content in the most effective way to generate customer interaction.
Contact Us
For more information about my freelance designer services, or to get a quote… please get in touch!
CONTACT US
Social Media
I manage the social media accounts for a number of companies, mainly Facebook or Instagram. Most clients are happy to post their own content, but if they need a more polished graphic to run a campaign alongside a blog article and newsletter, I can manage this to ensure it is all synchronised. Some clients pay for Facebook / Instagram advertising, which I also oversee.