XL E-Commerce Web Design

After creating the main XL Aesthetics website & branding, they required an additional E-Commerce web design to promote their lower cost machines. The website was built in order to advertise products on Google Shopping, where the price has to be completely transparent.

VISIT : XLAESTHETICS.CO.UK ❏

The Web Design

The owner had a very specific style in his mind for the web design, where the visitor can select machines based on their treatment applications or technical functionality. Also to provide finance options for the more expensive systems on the website which were not for immediate sale.

The style needed to be very simple and intuitive, reflecting the style of many popular e-commerce websites. I created the logo design, the icons for the home page, I also created the home page hero section which features an older laser machine utilising the UI (user interface) that I designed for a previous device.

Marketing & SEO

The underlying intention of this website was not to get sales, even though it is an e-commerce website. The main intention was to get a list of products onto Google Shopping, where the products are often more prominent in certain searches. This then allows us to promote the more expensive machines, or at least gain more exposure.

Google Shopping Ads are often the highest return on investment, meaning they are relatively cheap, but effective if you actually have a functional e-commerce website with competitive products. However, this can become a secondary route to market the more expensive products that can’t be listed on Google Shopping.