Simon Tyre Services Web Design

Simon Tyre Services required a modernaisation of their web design due to a change of name, also to make it more dynamic & responsive (mobile friendly) and bring it up to modern standards. I built their original website back in 2013 using old fashioned HTML tables to create a static website.

This website was performing pretty well on Google, appearing in the top 10 for all of their chosen keywords. And an old style HTML website has some benefits, not being vulnerable to hacking, but they needed to update the website using WordPress, to allow more functionality.

VISIT : SIMONTYRESERVICES.CO.UK ❏

PPC Campaigns

I manage the Google Ads for Simon Tyres, and it’s really challenging to stay on the top! The local tyre fitting industry is extremely competitive, so the campaigns need to be fine tuned and monitored to ensure they are actually effective. I remain in contact with the company to ensure they are getting their required amount of customers. And then tweak the campaigns or website content if there needs to be an improvement.

SEO updates

Similar to the PPC Ads campaigns, the tyres industry is ultra competitive on Google. So it requires an ongoing plan to keep Simon Tyre Services near the top for all tyre related searches. The website is usually number one for the local searches related to their tyre services, if not number one they are in the top five.

Of course I can’t just give away my techniques for improving their SEO rankings, but it requires a few updates every few months, or whenever Simon tells me they are getting quiet. I make a few tweaks, then they return to their rightful place at the top of the Google search results!

Google Maps

For a local business, a Google Maps listing can be extremely valuable. I also manage the Google Maps listing for Simon Tyre Services. At present they have over 630 reviews, which in itself elevates them above most other local companies. It’s also important to be absolutely truthful about your hours and services, so Google can serve their own customers reliable and accurate information. For example, you should not pretend to offer 24 / 7 services, unless you really do. Because Google has ways of finding this out!