Cosmeditech are UK manufacturers & distributors of Aesthetic / Cosmetic technology devices. Cosmeditech was launched in 2016, and as a part of a small but highly effective team, my job was to create the logo & branding, then to build the website and manage all aspects of digital & print marketing. The company has grown to be one of the leading aesthetics technology suppliers in the UK.
VISIT : COSMEDITECH.COM
Website Development
With first-hand experience in managing a multi-national website within the exact same field at Chromogenex, I already had a full understanding of the website statistics and what products gained the most traffic. Initially, my plan was to recreate what we had done at Chromogenex, simply using new products.
The website has evolved over the years. I take it upon myself to entirely update the website, perhaps every one or two years, if I feel that the competition has improved, or if browsing technology has changed. The most recent update came in April 2023 where I slightly modified the website to allow easier navigation on mobile, and to allow completely flexible / full-width content for each product page.
Product Pages
Each individual product now has a unique layout using full-width content to highlight the main features. Each page has a number of buttons which direct the visitor to specific parts of the page, intending to make navigation easier & obvious.
Previous Web Designs
The first version of Cosmeditech used a green / turquoise colour scheme, which has recently been changed to a dark grey / silver effect. The navigation has been improved over the years as mobile browsing has become more popular.
The website in 2021 was updated to improve the navigation & the home page slider. We also updated the web fonts to create a more modern, crisp feel. The range of products has also been changed, which alters the entire direction of the home page.
With each website update, we try to ensure that no major changes are made to the SEO structure. And continually try to update the website to improve SEO, by updating the blog, or improving the content of all pages.
Marketing & Advertising
I currently manage all marketing & advertising output for Cosmeditech, including Google Ads PPC, Facebook / Instagram adverts, print advertising design, exhibition display graphics and email marketing. The bottom line is to get leads and sales, and there are no hiding places. If they were not getting sales, I would not still be managing the marketing content.
Alongside my Clinical Marketing services, I also provide marketing services to each Cosmeditech customer. As they are making a significant investment when purchasing high-end aesthetic devices, we provide bespoke marketing services to ensure they are getting customers through their doors.
Each client becomes a long-term, ongoing project, to promote their website to the top of Google and to establish their services, until they are up & running. I continue to support all of these companies, ensuring their website is up to date and secure. READ MORE
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