Pets Products E-Commerce Web Design

I designed the Pets and Lifestyle logo and web design a few years back, but they wanted to have a refresh of the brand to make it a bit more premium. We also made a few updates to the website to refine the product categories and other stuff to make it more effective, focusing on the products that have proven most popular.

VISIT : PETSANDLIFESTYLE.CO.UK ❏

Web Design Style

As with most web design projects, I believe that the more you simplify things, the more successful they become. Like with a lot of design disciplines, good design is just about making it as easy as possible for a person to use the design. And the usability should be easy for both desktop and mobile browsers.

Refine and Prosper

When the customer started this project, they wanted to offer every product under the sun, when it comes to pet accessories. But we found that they had very few sales for certain items, so I suggested they completely reduce their catalogue to only focus on the products that were selling. This then makes it easier to create a simplified menu which is more intuitive to the customer.

Social Media Branding

Along with the logo design and e-commerce web design, I supplied an icon which would be suitable for social media profiles. I also supplied an introductory video featuring a few dogs and cats using their products, because everyone loves a cute animal video! And I believe that they have a great chance of getting a good social media following, for this reason, people love seeing photos or videos of animals.

Future Support & SEO

The updated web design has only just been launched, at time of writing this! But I am confident that it will generate more sales than before. But I will be monitoring the general upkeep of the web design, ensuring all images are cropped correctly, all product titles and descriptions are suitably good, and making sure all SEO rules are followed at all times. This is the key to a successful e-commerce website design.