Drifters Gold Ale Label Design

Two Drifters Brewery required a series of label designs for their range of ales & beers. This is the first one: Drifters Gold.

I had to do a bit of research for this job… sampling lots of beers! Or just looking at the various Gold beers & ales in the supermarket to get a feel for the design elements.

The main logo is very similar to their original brand logo design, and uses a custom drawn background illustration of the two sailing boats, against a sunset horizon… centring the sun, so it falls nicely within the central circle of the logo.

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