After building the Render Surgeon website, the business owner wanted to start moving into e-commerce to start generating an income aside from their trade work. And with their knowledge and contacts in the render equipment supplies industry, they felt that they could create a one-stop-shop that would fill a gap that they spotted.
VISIT : RENDER SURGEON SHOP ❏
The Web Design
The business owner initially wanted me to create a totally separate shop website, but I advised them to simply add a shop section to their existing website, as they had already achieved very high national rankings for all things related to their industry. So the idea was to piggyback off the current website rankings, and actually strengthen their rankings.
Additional Logo Design
To make it clear to website visitors that the shop section was different to their main trade services, I created a simple logo for the shop, which was placed on the home page and sidebars throughout the website. This logo was also added to each product image as a watermark.
Future Support
We have already set up a Google Shopping account, which can then be connected to their Google Ads account (which I also manage). So we will start advertising his products nationwide.
I gave the business owner full access to the website – along with one-to-one training on using the website, so they understand how to change prices, or add / remove products. But I will always keep a close eye on the website to ensure there are no errors that reduce the shop visibility on search engines.