Tally Farm, based in Wales, planned to start bottling & selling their free range goats milk. They required a logo design, branding exercise & bottle label design – as well as a few other marketing items like posters & banners.
They branded the milk Goatyliscious, and wanted a logo design to feature an illustration of one of their goats. The main points of the label design were for it to be bold & colourful, using the standard milk colours; blue for un-pasteurised (raw), green for pasteurised.
The label also had to list nutrition information etc. to keep trading standards happy. It was also important to convey the Free Range element & that it was produced in Wales.