Custom HTML / CSS Web Design

JM Drainage Solutions required a simple logo design & web design project to promote their new venture. I decided to build the website using pure HTML and CSS, without using any website builder platforms, to keep the website as simple, quick loading & secure as possible.

VISIT : JM-DRAINAGE.CO.UK ❏

The Web Design

I built this website using the old fashioned techniques… using pure HTML an CSS, without any PHP or sever-side scripts to make the website immune to hacking. Because the client wanted a simple, single page website, I decided that the old fashioned approach would be more effective. Being able to control every single pixel & line of code makes a website truly unique, which is a benefit for SEO.

Security Benefits

The vast majority of business websites will be built using platforms like WordPress, Wix, Shopify, Squarespace or similar. And these platforms all use server side scripts like PHP to enable the CMS system. But I suspect that 80% of companies do not really need this CMS functionality. Using pure HTML and CSS takes away any possibility of a hacker trying to find back doors into the system. There is no “server side scripting” meaning the hackers have nothing to work with.

In the future of AI hacking, I believe that many business websites will eventually become static websites like this. It reduces the functionality of the website, and reduces the company’s control of content, but it also takes away the hacking threat. What is more important?

Privacy benefits

The other benefit of a pure HTML / CSS website is that it requires absolutely zero cookies. So there are no grey areas in terms of privacy. This website simply presents the information, and displays a telephone link for interested customers. It’s an old fashioned contact method, but highly effective!

SEO / Search Engine Rankings

Although the website is just a single page with a small amount of content, it still performs very well on search engines. Because I’ve tried to make the back-end code as clean and ordered as possible, with no in-line CSS or shortcuts, search engines appreciate this attention to detail.

I used CSS styles to make the website responsive / mobile friendly, alongside the low bandwidth image content, all of which benefit the SEO value. This debunks the myth that a large amount of content is absolutely required in order to achieve high search engine rankings.

The Logo Design

The logo is intentionally simple, as the client asked for something similar to the “everyday tradesman” style. The important thing was to make it easily adaptable for print, signage and digital use… even as a badge on their clothing. Which is why I chose a single colour, with bold shapes & fonts.