FF Health Experts provide healthcare blood testing kits. They asked for a complete branding project & an unusual e-commerce web design with a number of specialist functionalities.
Each product needed the customer to agree to a few terms before being able to buy the product. The completed order needed to be a downloadable PDF health report, which was only available to the specific customer. The website had to provide an easy to use system, for both the staff & customers to handle orders, providing a private user portal for each customer which could be accessed by the staff.
VISIT FFHEALTHEXPERTS.COM
Usability
When the blood test is returned by the customer, the results are processed in a laboratory and a PDF report is dropped into the customer’s online account. The customer then has to log-in to their account to download the results. It was important to ensure the system was secure, and was easy for the staff to complete orders, as the results obviously contained private medical information.
WordPress Web Design
The web design itself was designed using WordPress, using a custom built theme that has been tested thoroughly on all devices. The main goal was to make it very simple and easy to use, allowing customers to find products easily, and making it an easy process to purchase products.
SEO
We ensured that the SEO set up was very thorough, on all landing pages, by adding alternate tags and title tags wherever possible, and making sure each product was linked to from various pages.
Logo Design
We also created the logo design, which was intended to be simple & clean, but conveying the medical industry by using the caduceus / serpent symbol intertwined with the FF letters. The owner wanted to use a dark green colour, with various shades of green running throughout the website.
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