If you are looking to hire a Freelancer, or need a Freelance Designer to help with a specific design project, it can be a challenge to select the best option. Every company will benefit from having an in-house design and marketing department, but a Freelancer can allow a company to pick and choose when they really require these services, rather than having a full-time team on the books.
What should you look for?
Of course, every single designer out there will tell you how brilliant they are! And there are websites like Fiverr that connects companies with the best rated freelance designers for the specific job in hand. But you will often find that each designer specialises in a certain field, perhaps being highly skilled at print design, but not too hot with digital marketing. So you really need to know exactly what you require before making your choice.
Experience is everything
Again, it is sometimes difficult to really know what is genuine. I have worked with lots of companies that – on the face of it – have a highly impressive portfolio, yet you eventually find that the projects are completely fabricated or copied from other websites. You often have to do a little detective work when choosing a freelancer, by going that one step further – if they claim to have created this website, go to that website and see if it has a credit to them – or even if it’s an active website.
Obviously read their reviews, but try to find the reviews that are verified like Google, Trustpilot or Facebook. If their reviews are only found on their own website, of course these can be completely fabricated.
My Freelancer Services
If you’ve read this far, then allow me to introduce my Freelancer services! I have been providing design & marketing services to a range of companies for over 10 years. Prior to this I gained real-world industry experience in all forms of print design, e-commerce website management, website development and various aspects of marketing.
It is this wealth of experience over a long period of time which allows me to arrive at solutions quickly, and provide professional material for all forms of digital & print advertising. From managing the marketing budgets for various companies, I have fine-tuned my knowledge to ensure the budgets are spent wisely, and effectively.
One of my other ventures is Clinical Marketing which focuses on clients within the aesthetics and beauty industries. This requires a fair amount of copywriting to ensure each client achieves a good position on search engines. It also involves a flexibility in style techniques, to adapt my style to each clients particular taste.
My Design Philosophy
For me, design is about finding a solution. But providing that solution in the most professional, technically sound fashion. As with all types of design, I believe that simplicity is what a designer should try to achieve. For example, if I am asked to design a logo – I try to make the logo as simple as possible, so it works for all forms of digital & print marketing, for small & large format.
Of course, if the specific project requires an elaborate design style, I can adapt my skills to produce whatever the client wants. But for each project I will advise the client on what will work best across all forms of digital and print marketing material.