I supply graphics and video content to a number of clients for social media posts, mainly Instagram, Facebook, LinkedIn and X / Twitter. Most clients will create their own text content for their posts, but for some clients I also generate the text content, using relevant tags and mentions to help increase exposure.
Social Media Video Production
Short videos are essential for a good social media presence. I cut and edit videos to specific sizes, for landscape / square posts or portrait reels, sometimes adding stock music or using the sound bank available on each social platform. The choice of music can be important to reflect the product or company style.
Original video content is important, but I often source stock videos to add different elements to each video. Overlaying short, punchy messages also allows you to quickly convey your message.
Brand Guidelines & Business Styles
A lot of my work involves clinical / aesthetic content, but I create all kinds of graphics for a range of company styles. I aim to create vibrant imagery, but the message has to be clearly visible in small format, taking into account each social platform and the business style / brand guidelines for each client.
Recent Design Projects…
As one of my jobs as a Freelance Designer, I build new websites for customers that invest in high-end aesthetics devices as part of their marketing support. The Naked...
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I designed the logo and website for Amara Clinic around six years ago, but in 2025 I realised that the WordPress theme was not compatible with the latest version...
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After creating the main XL Aesthetics website & branding, they required an additional E-Commerce web design to promote their lower cost machines. The website was built in order to...
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LipoLas is a new product for laser fat reduction and body contouring. They asked me to design a clean, professional website to launch the product to the UK market....
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A series of cat illustrations designed for small tattoo stencils. Created for glitter tattoos, they needed to be extremely chunky and simplistic to be easily visible in small format....
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Simple logo design project for SK Aesthetics, using a single colour vector shape to maximise the readability and marketing applications. Shown here in the design process, supplying a range...
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