One Planet Aesthetics Branding

One Planet Partnership / Aesthetics provide clinical and cosmetic equipment to customers throughout the UK. I created their logo and website back in 2022, but they required a modernisation / refresh of their logo and brand in 2024 to relaunch their new range of products. This included a range of print items for business stationery, alongside the web design, social media graphics and various large format print items.

The Logo Design

Keeping the same purple brand colours, I simplified the logo creating a circular shape as the brand icon, using the letters O and P to create the design. The icon can be used as social media profiles. I chose a simple sans-serif font which could be used on all marketing material, including the website. The logo was created in portrait and horizontal versions, to fit different uses.

The logo and icon were then used to create a simple, minimalistic set of business stationery items, including business cards, letterheads and complement slips.

The Web Design

The main goal for the website design was to make it clean and minimal, using the brand fonts and colours throughout the website. It was also important to have a good SEO set up, to target the new range of products. I achieved this by creating pages with unique content, and ensuring all on-page SEO factors were covered.

There is an e-commerce system in the background (at time of writing) which will be launched when the payment gateway is decided upon. And there is a blog system to allow the owner to generate news items and articles, all which will continue to improve SEO.

VISIT ONEPLANETAESTHETICS.CO.UK

Social Media Image Creation

For customised social media posts, mainly on Facebook and Instagram, I supply a graphic to go with their posts, using the same brand colours and style for continuity. Many of their posts can be general day to day stuff… but when an important announcement is required, it should reflect their brand.

Future support

As with all of my clients, I ensure that they are well positioned on search engines for their targeted keywords. This can take a few months to achieve if there is strong competition. I maintain their website by making sure all software is up to date. I also continually supply social media graphics, print material and large format signage designs as and when needed.

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