LipoLas is a new product for laser fat reduction and body contouring. They asked me to design a clean, professional website to launch the product to the UK market. The first challenge for this web design project was to generate the text content, taking the original German / Austrian translations into English, then re-wording much of the content to provide clearer descriptions which were more suitable to a commercial product website.
Product & Industry Knowledge
With many years of creating and managing websites in the biotech industry, I have built an understanding of various aesthetics machines and how they need to be presented. Many international companies that manufacture these machines tend to focus on their own company, rather than the machine itself. But if you are selling a machine, it’s vital that you immediately explain to the customer what it is and what it does.
VISIT : LIPOLAS.CO.UK ❏
Future Marketing & SEO
At the time of writing the website has just been launched and contains the minimum amount of content. But working with the business owner we intend to create a blog, with regular additions of related articles to help build their presence. By generating regular news articles and sharing these on multiple social media platforms, the website should continue to grow and climb up the rankings.