This web design project had a number of objectives. Firstly, to promote clinics throughout the UK and Ireland that are offering Tattoo Removal treatments. Secondly, to illustrate to prospective clients that we are actively promoting Q10 Laser and PicoMax treatments. Thirdly, to promote the technology behind the treatments.
VISIT TATTOO-REMOVAL-CLINIC.CO.UK
The Clinic Finder
The main focus of the website is to direct visitors to the Clinic Finder, which uses the Google Maps API to show the location of each clinic, allowing people to search for their nearest clinic and click through to each website.
Advertising
To generate traffic for the website, we set up Facebook and Instagram accounts to share images & videos – also creating a number of paid Facebook adverts to further the reach.
We also created a Google Ads campaign to promote the website, targeting the entire UK. For specific clients, we created a multi-site system, where certain clients can have a dedicated landing page, which also had a dedicated / localised Google Ads campaign to target people in a specific location.
The Web Design
The website itself was created using WordPress, creating a bespoke theme to customise it for what we needed. We will continue to add blog articles to further promote the website, to improve the natural search engine rankings.
To measure the effectiveness of each marketing campaign, we needed to set up a “cookies free” solution, which simply recorded the number of visitors on the website, and where they were coming from. Each specific clinic will then be able to measure the referrals that they are getting from our website.
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