As one of my jobs as a Freelance Designer, I build new websites for customers that invest in high-end aesthetics devices as part of their marketing support. The Naked...
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E-Commerce / Shop Web Design
Start selling online with an e-commerce website design
Building and managing effective shop websites that turn visitors into sales. When selling your products on the internet, you have so many options now. An e-commerce website could be the most cost effective avenue for a start-up business or well established company, the future growth and flexibility is unlimited.
Ongoing Shop Management
Optimum Results Guaranteed
FROM £650
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Achieving Online Sales
Building an e-commerce website is just the initial step. Concisely describing your products, generating high quality content and imagery, structuring your website for good SEO, sharing your products on popular platforms, all help to generate sales.
Detailed Industry Research
Ongoing SEO Fine-Tuning
Multiple Selling Platforms
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Realistic E-Commerce Advice
Every company needs to understand that an e-commerce website is not the magic ticket to lots of sales. You need to have an in-demand product! Or at least an original product.
In some cases I have had clients that are trying to sell products that are widely available elsewhere, for example cosmetic products that can be bought from many other retailers. In these cases, it really comes down to your pricing. If someone can sell the same products at a lower price (usually the big companies) then you have very little chance of succeeding.
Where e-commerce really works is when a company has a unique product that they manufacture themselves, that they really believe in and can “SELL” the products using creative advertising copy. Of course I also help with this!
Future Technical Support
Social Media Integration
Competitor Products Analysis
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Freelance Designer Services
Ongoing Graphics / Marketing Management
Many clients utilise my freelance designer services on an hourly rate. Including my Digital Marketing Content Creation, Web Design / SEO Management, PPC Ads Optimisation, Graphic Design Services & Print Design Production.
Cost Effective Marketing
No Minimum Hours Per Month
Professional Content Creation
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E-commerce experience…
My first professional website management role was with Funky Pigeon, an international e-commerce company with huge volumes of sales every single day. This is where I developed an understanding of how best to structure an e-commerce web design to achieve the maximum level of orders. It’s about directing your visitors and anticipating what they are looking for.
Achieving Sales Targets
As a freelance designer working with multiple companies, managing a number of e-commerce websites. If a company gives me an average monthly or daily sales target, I often exceed this target within a few months by using good website structure, SEO techniques and utilising all sales avenues.
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WooCommerce vs Shopify
For most clients starting out in e-commerce, the two most popular options are WooCommerce (using WordPress) or Shopify. And they are both excellent and highly effective. But when I’m recommending one platform to a customer, I would opt for WooCommerce for a number of reasons.
Firstly, the costs.
WooCommerce is effectively free! Yes you have to have half decent website hosting and a domain, which can cost anything from £65 per year. But WordPress and WooCommerce are completely free to install. So the yearly running costs can be way below Shopify, which starts at £19 per month.
Of course you also need a payment gateway, which is included in the Shopify monthly costs, but for WooCommerce you can pick & choose from 100s of payment gateways, many of which have lower rates than Shopify.
The Flexibility.
As WooCommerce is an add-on for WordPress, you will already have WordPress as the basis of your website. So even without WooCommerce you will have a highly functional website, with a shop added on top. Where Shopify is simply a shop website.
WordPress was originally created as a blogging platform, but has developed into the largest web platform in the world, with endless plug-ins to give your website additional functionality. WordPress is also highly adaptable and focused towards SEO, so your website can achieve far better search engine rankings because of this extra functionality that WooCommerce / WordPress offer over Shopify.
Scalability.
To use a real world example, I built the e-commerce website for Welsh Brew tea a number of years ago, using WordPress and WooCommerce. They have always had a few online orders per day, from regular customers and from the hospitality industry in Wales. But the website just keeps growing, with average daily / monthly sales figures increasing each year.
And I put this growth down to the flexibility of WordPress and WooCommerce. The ability to constantly improve the website from the back-end code to the front end content, allows unlimited scope for future improvements and additional ways to improve SEO. This kind of control over the back end code, or scalability simply isn’t possible with Shopify as you are restricted to use the back end code that they provide.
EXPERIENCE
Recent Projects
Amara Clinic Logo & Web Design
I designed the logo and website for Amara Clinic around six years ago, but in 2025 I realised that the WordPress theme was not compatible with the latest version...
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XL E-Commerce Web Design
After creating the main XL Aesthetics website & branding, they required an additional E-Commerce web design to promote their lower cost machines. The website was built in order to...
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LipoLas Web Design
LipoLas is a new product for laser fat reduction and body contouring. They asked me to design a clean, professional website to launch the product to the UK market....
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SK Aesthetics Logo & Web Design
Simple logo design project for SK Aesthetics, using a single colour vector shape to maximise the readability and marketing applications. Shown here in the design process, supplying a range...
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LA EXO Website Design
LA EXO is a new range of Exosomes products which is being launched in the UK, which required a responsive e-commerce web design to promote and sell the products....
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Ail Arian Web Design
Ail Arian manufacture eco-friendly re-usable silver conductive inks for the use in electronic products. They had been established for a couple of years, with several business and environmental awards,...
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Makeup Artist Web Design
Najma Ditta is a highly experienced makeup artist and aesthetician based in Solihull, Birmingham. She approached me to re-design her website, to freshen up the style, yet keeping much...
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Render Wash Logo & Web Design
Render Wash is a new venture by Render Surgeon, to provide exterior wall cleaning for houses and commercial buildings. After creating the branding and website for Render Surgeon, they...
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Biopeptix UK Web Design
Biopeptix UK required a clean, clinical style website to promote their range of skin care products. The web design needed to be an e-commerce style website, yet without any...
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Logistics-E Web Design
Logistics-e is the home of a top, highly experienced logistics consultant. He asked me to create a simple, clean and minimalistic website to showcase his services. He approached me...
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Electrician Company Web Design
RawElec are an established electrician company based in the North Gower area of Swansea. They approached me to design their website, as the had very little online presence. And...
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More Services
Web Design
Professional website design & management at affordable prices. From small websites to large CMS systems.
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Logo Design
Creative branding, identity development & logo design. Supplying artwork for digital, print, product packaging & labels.
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Marketing
Creating Marketing & Advertising for companies in Swansea, South Wales & all over the UK, both Digital & Print projects.
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My Experience in E-Commerce
One of my early jobs was with Funky Pigeon, an international e-commerce company with over 5000 products. This job gave me an excellent introduction into running a professional e-commerce website, and how to structure the website for better sales figures.
Since my time with Funky Pigeon, I have worked with a number of companies that use e-commerce websites as their main source of income, managing and creating everything from top to bottom, in many cases actually designing the products and overseeing the SEO structure.
E-Commerce Case Studies
One of my regular clients is Welsh Brew Tea, for whom I build and manage their e-commerce web design. Their website has remained unchanged for the last few years, as it is delivering regular sales! They basically give me a target for their average daily sales, and I achieve it.
Of course, the success of an e-commerce web design is largely dependent on the products, whether your products are in demand, or if you have very strong competition, or if another company is selling the same products for a lower price. But at least I can give you the best chance of achieving sales.
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