PPC Advertising Services

Specialist in Google Ads Campaigns

Pay Per Click (PPC) advertising can boost you company website to the top of search engine results and other advertising avenues, often generating highly targeted clicks for your specific products or services. They can be extremely effective and lucrative if they are set up correctly.

PPC ADS MANAGEMENT

Professional implementation and management of Google Ads PPC campaigns for all services or products. My extensive experience allows me to produce highly effective campaigns that generate customers and sales within your budget.

Ongoing Campaign Management

Optimum Results Guaranteed

FROM £145

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PPC Ads Experience

I have been managing numerous PPC campaigns since 2014 for various companies, including large budget national campaigns and low budget campaigns for locally based companies. This longevity has allowed me to fine tune my techniques and quickly implement successful campaigns.

In-Depth Campaign Optimisation

Effective Budget Monitoring

Conversion Measuring / Fine-Tuning

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Freelance Designer Services

Ongoing Graphics / Marketing Management

Many clients utilise my freelance designer services on an hourly rate. Including my Digital Marketing Content Creation, Web Design / SEO Management, PPC Ads Optimisation, Graphic Design Services & Print Design Production.

Cost Effective Marketing

No Minimum Hours Per Month

Professional Content Creation

Measuring Results

Of course it is important to understand how PPC Ads are performing, if the money you are spending is generating sales or customer enquiries. And there are a few ways to effectively measure the success of a campaign.

Using Tracking Cookies

To accurately measure the success of a PPC campaign, I often use tracking cookies on the target website that tells us precisely how many clicks have been generated and how many clicks then turned into an actual sale or customer enquiry.

For the Privacy Conscious

I believe that it can be beneficial to avoid using tracking cookies, which are becoming less accepted in modern times. There are ways to measure the success of a PPC campaign without the use of tracking cookies, but you will get slightly less comprehensive statistics about the journey of your visitors.

My approach to PPC Advertising

To create a truly successful advertising campaign, it is essential to understand the products or services that a company is providing. For each new campaign that I create, I will research the company services and products, along with the main competitor advertising campaigns, in order to select the most effective keywords, headlines and advertising platforms.

My PPC services include…

Identifying the most effective PPC platform
Initial service / product keyword research
Generating concise / engaging headlines & content
Ongoing budget / keyword refinement
In-depth monthly reporting

EXPERIENCE

Requisites for PPC Advertising success

A successful PPC campaign is only the first part of the journey!

Of course, when a visitor clicks on an advert, it is then up to the targeted website to effectively illustrate what they are selling, and then direct the visitor to making an enquiry or actually buy your product.

Web Design & SEO improvements

For each of my customers, I also look at the targeted website and offer advice on content or SEO improvements, if I think it is required to encourage more sales or customer enquiries. In many cases I find that a highly successful PPC campaign can simply be a waste of money, if the targeted website is not intelligently designed.

Selecting the right PPC advertising strategy

There are a number of avenues and platforms that can display your PPC advertising campaign. Choosing the correct avenue can depend on your specific products or services.

General Search & Mobile Campaigns

By far the most popular avenue, PPC Search Campaigns display your advert on search engine results, on all devices – desktop or mobile. These campaigns can often be the most effective form of PPC advertising, but can be expensive depending on the strength of your competition.

Display Advertising Campaigns

Display Ads can be less expensive than standard Search Ads, and you can include images and company logos to generate more visual impact. Display Ads can be placed on many popular websites that incorporate Google AdSense, but Display Ads can be more or less effective depending on your products or services.

Shopping Ads Campaigns

Shopping Ads are most effective if you have a functional e-commerce website, where visitors can purchase your products immediately. Shopping Ads can be highly cost effective and successful, however, you need to have highly competitive prices or truly original products to succeed.

Remarketing PPC Campaigns

Similar to Display Ads, Remarketing Ads are custom graphical adverts that are displayed on popular websites that allow advertising. When a visitor has viewed your website, with the use of cookies, your advert can be displayed on any further websites they visit to remind them of your products or services.

Recent Projects

Tattoo Removal Clinic Web Design

As one of my jobs as a Freelance Designer, I build new websites for customers that invest in high-end aesthetics devices as part of their marketing support. The Naked...

Amara Clinic Logo & Web Design

I designed the logo and website for Amara Clinic around six years ago, but in 2025 I realised that the WordPress theme was not compatible with the latest version...

XL E-Commerce Web Design

After creating the main XL Aesthetics website & branding, they required an additional E-Commerce web design to promote their lower cost machines. The website was built in order to...

LipoLas Web Design

LipoLas is a new product for laser fat reduction and body contouring. They asked me to design a clean, professional website to launch the product to the UK market....

SK Aesthetics Logo & Web Design

Simple logo design project for SK Aesthetics, using a single colour vector shape to maximise the readability and marketing applications. Shown here in the design process, supplying a range...

LA EXO Website Design

LA EXO is a new range of Exosomes products which is being launched in the UK, which required a responsive e-commerce web design to promote and sell the products....

Ail Arian Web Design

Ail Arian manufacture eco-friendly re-usable silver conductive inks for the use in electronic products. They had been established for a couple of years, with several business and environmental awards,...

Makeup Artist Web Design

Najma Ditta is a highly experienced makeup artist and aesthetician based in Solihull, Birmingham. She approached me to re-design her website, to freshen up the style, yet keeping much...

Render Wash Logo & Web Design

Render Wash is a new venture by Render Surgeon, to provide exterior wall cleaning for houses and commercial buildings. After creating the branding and website for Render Surgeon, they...

Biopeptix UK Web Design

Biopeptix UK required a clean, clinical style website to promote their range of skin care products. The web design needed to be an e-commerce style website, yet without any...

Logistics-E Web Design

Logistics-e is the home of a top, highly experienced logistics consultant. He asked me to create a simple, clean and minimalistic website to showcase his services. He approached me...

Electrician Company Web Design

RawElec are an established electrician company based in the North Gower area of Swansea. They approached me to design their website, as the had very little online presence. And...

View a selection of graphic design & illustration projects…

Web Design

Professional website design & management at affordable prices. From small websites to large CMS systems.

Logo Design

Creative branding, identity development & logo design. Supplying artwork for digital, print, product packaging & labels.

Marketing

Creating Marketing & Advertising for companies in Swansea, South Wales & all over the UK, both Digital & Print projects.

My History in PPC Advertising

If there is one area where experience really counts, it’s PPC advertising. Because if you get it wrong, you are pouring money down the drain! I’ve been very fortunate to have had the flexibility of large budget campaigns, and the freedom to experiment.

Go back five to ten years, before the rise of AI, PPC Ads were completely different. There were no real recommendations, no optimisation scores, just the basic statistics that told you the facts. And you were required to use your actual brain to determine how to generate a successful advert.

And believe it or not, the old ways still work!

Think about it. The Google recommendations are designed to make you spend more money. They are designed to widen the net as much as possible. They pretend that getting lots of clicks on your advert is what you want. But no.

What you really need to do is completely ignore the Google Recommendations. Completely ignore the “Google Ads Experts” that constantly phone you up. Only then do you have a chance of turning a profit. The real goal is not to get lots of traffic onto your website, the goal is to highly fine-tune the advert to get the CORRECT people to click on it.

Basic Common Sense

It’s the same with Facebook Ads and Bing Ads, you really need to dive deep into the settings to make them work. If you think you can just “auto-populate” your advert, choose an audience, then see what happens, this is going to splurge your money in minutes.

Most of the time it’s just basic common sense. If you get the idea that Google, Facebook or Bing can not be trusted, and you need to make your own judgements on how to set up your advert, you should be fine. But if you fall into the trap of listening to all of the recommendations, it’s like going to a blood bank and having Dracula there, advising you to donate 74 pints of blood. You don’t have to listen!

Measuring results

In the old days we created separate landing pages for different campaigns, such as a specific print advert. This meant that whatever reaction you got, you knew precisely where it came from.

Analytics is optional

Google will constantly tell you that you simply must set up conversion tracking! But why? Yes, you get unlimited data about your customers journey. But at the end of the day, they either became a customer or not. If you KNOW that you have set up a website and PPC Ads campaign effectively, you do not need to track the results, you can simply wait for them to flood in.